Iceland Price Comparison: Own Brand vs Name Brand

Written by: Ryan O’Connell
Published on 05 November 2024

One of the staple supermarket brands in Britain, Iceland is known for its great offers on grocery favourites and it’s huge selection of frozen food. However, sometimes it is hard to know how much you can save on staples at Iceland as well as if there are own brand substitutes that could help you shave off some of your grocery spending.

If you’re looking to save on your grocery haul, but aren’t sure what items to head to Iceland for, check out our guide for some of the best savings you can pick up at Iceland below.

Frozen Foods

Iceland is famous for its wide and varied range of frozen foods, which are usually available at an incredible price in comparison to other major supermarkets in the UK. But just how much can you save when stocking up your freezer at Iceland?

A big brand name you can bring home at a fraction of the price is Greggs, with frozen versions of their classics including sausage rolls, steak bakes and more on offer. You can grab a 4-pack of Greggs beloved sausage rolls for just £3.00, which would typically set you back up to £5.80 depending on your location.

Iceland’s own brand options also provide some big opportunities for savings, including on freezer food staples like chips. Iceland’s own brand straight cut fries cost just £2.00 for 1.25kg, while McCain straight-cut chips will cost £3.20 for 1.2kg.

 You can also save on your favourite frozen pizzas with Iceland home brand thin crust cheese and pepperoni pizzas available for just a £1. In comparison, Goodfella’s thin-crust cheese and pepperoni pizzas available for £3. You can also find a 1.2kg frozen mixed vegetables for just £2 versus £2.90 for a 540g bag of Birds Eye 4 family favourites.

Meat

One of the biggest source of spending when it comes to your groceries could be in the meat section, especially if you’re shopping for a family. Although it’s not as well-known for its fresh produce, Iceland has some perfect options for meat at some wonderful prices.

Once again, Iceland’s home brand comes in handy with options such as a 1.1kg Class A Whole Chicken for just £4.50, 450g British Beef Steak Mince for just £3.90 and 4-pack Pork Loin Steaks for just £4.15.

One big way you can save on your grocery bill is to take a look at Iceland’s range of frozen meat options. While many people tend to buy fresh meat that can go out of date very quickly,  there are great options for frozen meat at Iceland that will help you cut down on both food waste and your grocery bill. For chicken, Iceland offers their own brand frozen chicken breast fillets in a number of sizes including 1.87kg options for just £8.00 and 690g for just £3.50. Iceland also runs a number of offers on frozen meat options such as 3 for £10, which can net you big savings on that grocery bill.

Fridge Foods

Packing your fridge full of those essentials can rack up that shopping bill every week. However, Iceland has a number of options to save you money on your everyday essentials including milk, eggs and butter.

For milk, Iceland has both whole milk and semi-skimmed options for just £1.45/2l. In comparison, you’ll find Cravendale options for £2.55/2l. Iceland’s own brand eggs are available in a range of sizes and numbers which can help you cut back on food waste as you can purchase the amount you’re going to need. A 10-pack of large eggs is just £2 at Iceland. If you prefer a free range option, you can find 6-pack, and 12-pack free range eggs starting from £1.85.

Butter options at Iceland include all the classic brands including Anchor salted butter for £2/200g and Lurpak for £2.15/200g. However, Iceland British salted butter is available for just £2.35/250g.

Cupboard Essentials

Iceland also has some great options when it comes to your must-haves to stock your cupboard. With options for sauces, tinned products, and rice, you can find savings without cutting back on your cupboard items.

When it comes to your favourite table sauces, Iceland has some cheaper alternatives to the big brand names. Heinz tomato ketchup will set you back £2.70 for 500g. However, you can pick up a 690g bottle of Gold Star tomato ketchup for £1.25. Similarly, you can pick up Iceland’s mayonnaise alternative for £1.25/500g while Heinz mayonnaise will cost you £2.50/540g.

Baked beans are a British staple for many families when it comes to their groceries, so you should certainly check out their cheaper alternatives here. Iceland offers Hunger Breaks baked beans for just 65p/410g, while Heinz baked beans retail for £1.40/415g.

When it comes to rice, you can find big name brands for less at Iceland. Although they have no home brand options here, you can still pick up great options like Uncle Ben’s range of microwave rice for just £1, which will set you back £1.40 at Sainsbury’s.

Other ways to save at Iceland

Making sure to pick up brands for cheaper or switching to own brand items at Iceland can be a huge money-saver, but it’s not the only thing you can do to save at Iceland. Here are some more tips for saving on your weekly shop:

Shop online for free delivery

Although it won’t necessarily save you money on your grocery bill, taking advantage of Iceland’s free delivery will save you time and money on travelling to the supermarket to do your weekly shop. If you want to take advantage, simply head over to the Iceland website and book your time-slot. All you have to do is spend £40 or more on your groceries.

Iceland’s £1 or less

Another advantage of shopping online at Iceland is that you can find their offers all in one place. Most importantly you can check out their Iceland £1 or less section, which boasts 100’s of your favourite groceries for £1 or less. This section includes own brand items as well as big brands such as Warburtons, Heinz and Nestle.

Iceland voucher codes

Another great way to always save on your grocery haul is to take a look through our great deals and discount codes for Iceland.