January Sales 2024: where to find the best post-Christmas bargains

Written by: Ryan O’Connell
Published on 19 December 2024

Although the post-Christmas comedown can be hard to get over, it is always a little easier once you remember that the January sales. January is a paradise for the shopaholics among us, with massive discounts across every category imaginable. You'll find savings on everything from fashion and beauty to homeware and tech. As Christmas signals the transition from Winter to Spring, retailers slash prices to get ready to for the new year, helping you save big on some of your favourite items. You can revamp your living space, upgrade your wardrobe, or snag some amazing gadgets at a fraction of the cost.

Some of the UK's favourite brands including ASOS, Currys, and Iceland, pull out all the stops, offering discounts you won’t want to miss. The post-Christmas price drops give you the perfect chance to get more bang for your buck or for the vouchers you inevitably pick up over the holiday season. If you're not sure where to start your January shopping, we are here to help. We've taken a look to find where the best discounts were last year to help you decide where to check out in 2025!

Iceland January sales

Iceland typically kick off the New Year with an incredible January sale, slashing prices by up to 50% on a wide range of products. Shoppers can expect fantastic deals on everyday essentials, from cereals and beans to frozen and refrigerated items. Highlights last year included Aunt Bessie's Glorious Duck Fat Roast Potatoes for just £1.50, down from £3, Kellogg's Honey Pops cereal for £1, and a six-pack of Babybels reduced to £1 from £2.10.

Iceland's amazing January offers are usually available both in-store and online, with free delivery on orders over £35, making it easier than ever to stock up on your household favourites without breaking the bank. Whether you’re replenishing your pantry or looking for budget-friendly meal ideas, Iceland’s sale is a must-visit this January.

Net-A-Porter

Last year's Net-A-Porter winter sale was a fashion lover's dream, offering up to 70% off on a stunning selection of luxury pieces. The sale showcased an incredible lineup of designer brands, including Gucci, Chloé, Balenciaga, Victoria Beckham, and Jimmy Choo, alongside trendy mid-range labels like Rixo, Ganni, and Faithfull The Brand.

Known for curating the most coveted collections, Net-A-Porter transformed high-end shopping into a more accessible indulgence during its January sale. For fashion enthusiasts and influencers, it was the perfect opportunity to snag timeless designer staples and beauty must-haves without the usual splurge.

Boots

In 2024, Boots kicked off 2024 with an unmissable January sale, with up to 50% off a huge selection of products across beauty, wellness, and baby essentials. Shoppers enjoyed incredible discounts on top brands like No7, Dyson, Benefit, and Oral-B, with deals such as the No7 Ultimate Skincare Collection reduced from £85 to just £35.70.

Fragrance lovers found bargains on designer scents from YSL, Gucci, and Calvin Klein, while savvy beauty fans took advantage of bonus rewards for Advantage Cardholders and special 3-for-2 offers. As the sale progressed, further reductions reached as high as 70%, making it one of the year’s most anticipated events for budget-friendly shopping. Boots’ combination of unbeatable prices and exclusive offers ensured its January sale was a must for anyone looking to save on high-quality essentials.

H&M

The 2025 H&M January sale promises fantastic savings across a wide range of categories, including womenswear, menswear, kids’ clothing, homeware, and beauty. With last year's discounts reaching up to 60% off, it’s the perfect opportunity to refresh your wardrobe, upgrade your living space, or stock up on beauty essentials at unbeatable prices.

Expect to find marked-down pieces from H&M’s latest collections, offering both timeless staples and trendy styles. Whether you’re shopping for cosy knits, chic dresses, or practical home accessories, this sale ensures something for everyone. 

Currys

Currys sale in the New Year is set to deliver massive savings on a wide range of tech and home appliances. Shoppers can expect up to 30% off thousands of items, including gaming consoles, laptops, washing machines, and vacuum cleaners.

Top brands like Samsung, Apple, Bosch, Ninja, and Xbox will feature prominently in the sale, offering incredible deals on premium products. With flexible payment options available and same-day click-and-collect from local stores, it’s never been easier to grab a bargain. Don’t forget to check out the latest Currys discount codes for even bigger savings this January!

ASOS

Last year, the ASOS New Year’s Sale was a must-visit for fashion lovers, extending the post-Christmas shopping excitement into January with up to 70% off across its vast range. Shoppers found unbeatable deals on top brands like Nike, Adidas, and New Look, alongside ASOS’s own collection. From chic dresses and tailored blazers to casual sneakers and cozy loungewear, there was something for every style.

Beauty enthusiasts also scored big with discounts on products from brands like MAC and The Ordinary. 

TUI

The 2025 TUI January Sale is anticipated to offer substantial savings for travellers planning their next getaway. Building on previous promotions, such as the "Live Happy" sale, which provided up to £250 off per booking, thousands of free child places, and special discounts for single-parent families, the upcoming sale is expected to feature similar attractive deals.

Other ways to save more in the January sales

Use Voucher Codes
It never hurts to take a look at our voucher codes before making a purchase. These codes can provide additional discounts, free delivery, or even added perks like free gifts. 

Sign Up for Loyalty Programs
Many retailers offer loyalty schemes where you earn points for every pound spent. Over time, these points can be redeemed for discounts or exclusive rewards, saving you money on future purchases.

Compare Prices Online
Before committing to a purchase, take a look around for your item to ensure you’re getting the best deal.

Buy in Bulk
For items you use frequently, buying in bulk can lead to significant savings over time. Many retailers offer discounts on larger quantities, and it reduces the need for frequent trips to the store.